Privacy Policy

First published:  September 9, 2024

Last updated: October 9, 2024


 

1. What This Privacy Policy Means

 

We, SimplePro LLC, aim to respect and protect the privacy of those who explore our Website (“Users”) and users who sign up for and access our Services (“Customers”) (together referred throughout this policy as “you” and “your”).

The primary task this Privacy Policy aims to is to describe in the clearest and most precise way what personal data we collect, how we use it, how we share it and what rights you can exercise as we provide you with access and utility through our digital asset trading platform via software, API (application program interface), technologies, products and/or functionalities ("Services").

We rely on our users. By accessing our Services, you (a) acknowledge that you have the right, capacity and authority to accept this Privacy Policy; (b) acknowledge that you have read and understand this Privacy Policy and (c) consent to the policies and practices outlined in this Privacy Policy. So please read them carefully to understand what we do. If there are any terms you do not agree with please discontinue your use of our website.
 

Data controller: SimplePro LLC, a company incorporated in Saint Vincent and the Grenadines under the registered number 3462 LLC 2024.

Data Protection officer: our Data protection officer can be contacted via email privacy@simplepro.io and will work to address any questions or issues that you have with respect to the collection and processing of your personal data.

 

2. What Personal Data We Collect

 

Personal data means any information capable of identifying you as an individual, such as your name, e-mail address, or that can be connected to you indirectly, such as your language, location, MAC address and other identifies. We collect personal data that you directly provide to us when registering at Website, expressing an interest in using our Services or when participating in our activities or otherwise contacting us via customer support and any other means of communication.

The Personal data we collect depends on the context of your interactions with us, the choices you make and the products and features you use. We also collect or generate Personal data when third parties provide information about you, or provided in the course of providing our Services, and we may collect Personal data from other sources, for example, to keep your information up to date using publicly available sources.

If the personal Data we request is not provided by you, we may not be able to provide you with the benefit of our Services or meet your needs appropriately. Accordingly, we do not give you the option of dealing with us anonymously or under a pseudonym.

 

1) Information provided by you directly

Registration Data


 

 

We collect your identification data including Full name, E-mail address, Phone number, Residential Address
Verification DataFull name, Country of residence, Country of nationality, Government issued identity document, Source of funds, Source of wealth, Phone number, Gender, Tax identification number
Biometric DataWe may ask you to provide the sensitive biometric information such as a video recording of you or a selfie to verify your identity by comparing it with the photo in your identity document as requested by our KYC provider.
Transaction DataWe may collect Information about the transactions including the names of the sender and the recipient, the transaction ID, transaction amount, payment method, IP address and other data.
Wallet DataIf you use your wallet, we may collect your deposit wallet address, recipient wallet address, recipient memo, deposit memo, User agent and information related to it.

Credentials Data

 

We collect your passwords and similar security data used for authentication and account access.

2) Information provided by third parties
 

We will use the information we receive only for the purposes that are described in this Policy or that are otherwise made clear to you on the Website. Please note that we are not responsible for the ways in which any service provider processes any of your personal data and invite you to read their privacy notices and policies for further information on how they process your personal data.
 

All personal data that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal data or change the incorrect data as provided in your account.

Service Providers Data

We provide you with the option to register using any service provider's account details like your Google account. Where you choose to do this, we will receive certain profile information about you from such service providers.

The profile information we receive may vary depending on the service provider concerned, but such information may often include your name, e-mail address, profile picture as well as other information you choose to make public.

Blockchain DataWe may analyze public blockchain data, including timestamps of transactions or events, transaction IDs, digital signatures, transaction amounts, and wallet addresses.
Marketing, Analytics and Advertising partners’ Data

Identifiers – the IP address, or other online identifiers of a person, e-mail address if used for direct marketing, and name and address

 

Demographic data - (e.g., income, family status, age bracket, gender, interests, etc)

 

Browser/web history data and preferences expressed through selection/viewing/purchase of goods, services and content, information about your mobile device including (where available) type of device, device identification number, mobile operating system.

 

Analytics and profiles of the individuals based on the data collected on them. For more information about this please see our Cookie Policy.

 

Interests or inferred interests and marketing preferences.

 

3) Data automatically collected

 

We automatically collect certain information through cookies and similar technologies when you visit, use or navigate the Website.
 

To the extent permitted under the applicable law, we may collect certain types of information automatically, for example whenever you interact with us or use the Services. This information does not reveal your specific identity (like your name or contact information) and does not allow to identify you. However, it may include device and usage information, such as your IP address, browser and device characteristics, its type and version, operating system, MAC address, time zone, language preferences, referring URLs, device name, country, location, information about how and when you use our Website, information about your interaction in our emails, and other technical and statistical information.
 

This information helps us address customer support issues, improve the performance of our sites and Services, maintain and or improve your user experience, and protect your account from fraud by detecting unauthorized access.

Category of DataDescription
Browsing Data

Information about the device, operating system, and browser you’re using

Other device characteristics or identifiers (e.g. plugins, the network you connect to)

IP address

MAC address

Device name

Country

Location

Time Zone

Usage Data

Activity information: Information about what you view or click on while visiting our Sites and Apps and how you use our Services

 

Diagnostic and Troubleshooting Information: Information about how our Services are performing when you use them, i.e. service-related diagnostic and performance information, including timestamps, crash data, website performance logs, and error messages or reports.

Information from cookies and similar technologiesSee our Cookie Policy for more information

 

3. How We Use Personal Data

 

We may use your personal data for a variety of reasons like maintenance of your account and provide you with our services. Below, you can find the specific ways in which we use your personal data.

Notice for the residents of the European Economic Area (“EEA”) and Switzerland: the GDPR requires us to indicate the specific legal basis for personal data  processing which is set forth below as well.

 

1) We use the following information in order to perform our contract with you:

PurposeCategory of Data

To create and maintain your account:

 

In order to use our Services, we allow you to set up and maintain your customer account and profile.

Registration Data

Credentials Data

Service Providers Data

To provide Services to you

 

In order to provide you with Services to invest (such as buy or sell), exchange within your account, including hosting and maintaining your digital wallets.

 

Registration Data

Verification Data

Service Providers Data

Biometric Data

Transaction Data

Wallet Data

Credentials Data

Blockchain Data

Usage Data

To send Service communications

 

To send you administrative or account-related communications about our Services, which can include security updates or transaction-related information, through email or in-product/push notifications. You may not opt-out of receiving critical service communications, such as emails or mobile notifications sent for legal or security purposes.

Registration Data

Transaction Data

Usage Data

To provide customer support service

 

To address your request for support via available means and to respond to customer care and other inquiries, including providing email-based customer support to users, chat message support (including chatbots), and social support.

Registration Data

Verification Data

Transaction Data

Wallet Data

Blockchain Data

To maintain safety, security and integrity of the Services

 

To verify accounts and related activity, find and address violations of our agreement with you or our policies, investigate suspicious activity, detect, prevent and combat harmful or unlawful behaviour, detect fraudulent behaviour and to maintain the integrity of our Services.

Registration Data

Verification Data

Biometric Data

Transaction Data

Wallet Data

Browsing Data

Usage Data

Blockchain Data

 

2) We use the following information in order to comply with our legal obligations:

PurposeCategory of Data

To provide legal and regulatory compliance

 

We may access, read, preserve, and disclose information when we believe it is reasonably necessary to comply with law, legal obligations, regulations, law enforcement, governmental, and other legal requests, court orders, or for disclosure to tax authorities.

Examples of laws that may require us to collect, use or disclose your information:

  1. Civil, commercial, criminal, or consumer protection matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings or regulatory inquiries.
  2. Corporate and taxation matters.
  3. Regulatory matters: to comply with our regulatory obligations, including  engaging with our regulators.

Registration Data

Verification Data

Biometric Data

Transaction Data

Wallet Data

Usage Data

Blockchain Data

Marketing, Analytics and Advertising partners’ Data

To verify your identity

 

We are generally required to collect various pieces of personal information to properly identify or verify your identity and comply with other specific anti-money laundering (“AML”) or sanctions laws/regulations (e.g. funds transfer rules).  Our verification processes also involve electronic identification through the comparison of your ‘selfie’ against your provided verification information.  All such information is securely maintained by us and our KYC providers, and is only disclosed where permitted by law.

 

Registration Data

Verification Data

Biometric Data

 

3) We use the following information for our legitimate interest:

PurposeLegitimate Interest we rely onCategory of Data

To improve our Services

 

We analyze data and core metrics to provide a better user experience.

It is our interest to make use of our Services more user-friendly.

Registration Data

Transaction Data

Browsing Data

Usage Data

To customize your experience

 

​​In order to perform core metrics, customize your experience with our Services and to generally improve our Services, we collect information about your online activity while you are using the Services (for example, when and how often pages on our Sites are visited, and our Services are used).

 

It is in our interest to understand how you interact with the Services in order to customize and/or improve our products and Services and enable accurate and reliable reporting.

 

Registration Data

Transaction Data

Browsing Data

Usage Data

Marketing, Analytics and Advertising partners’ Data

Information from cookies and similar technologies

To provide you with promotion and the benefits of the loyalty program

 

We use your information to provide promotions, including sweepstakes offers or other incentives and rewards for using our Services.

 

It is in our interest and your interest to reward customer loyalty.

 

Registration Data

Transaction Data

Wallet Data

 

4) We use the following information based on your consent:

PurposeCategory of Data

To provide marketing communication and promotions to you

 

To send you targeted marketing communications through email, in-app, and push notifications or by SMS.

You may also see ads for our Services when you visit other apps and websites.

Registration Data

Usage Data

Browsing  Data

Transaction Data

Marketing, Analytics and Advertising partners’ Data

To enable device-based settings (Cookies)

 

Collecting information that you allow us to receive through the device-based settings you enable which we use to provide the features or services described when you enable the setting.

 

Information from cookies and similar technologies

 

4. Cookies
 

We may use cookies and similar tracking technologies to access or store personal data.
 

You may refuse the use of cookies by selecting the appropriate settings on your browser. Note however that this may affect your experience of our Website.
 

Please read our Cookie Policy to understand how we collect data via cookies technology.


 

5. How We Share Data

 

We do not sell your personal data as the term “sell” is traditionally understood. However, your personal data will be transmitted to third parties that we use to provide our Services; these parties have been rigorously assessed and offer a guarantee of compliance with the legislation on the processing of personal data. These parties have been designated as data processors and carry out their activities according to the instructions given by us and under our control.
 

We may share your personal data with the following categories of third parties:

  1. Service Providers. We may share your personal Data with our third-party service providers and vendors that assist us with the provision of our Services. This includes service providers and vendors that provide us with IT support, KYC procedures, authentication, security, hosting, payment processing, analytics, alerting, customer service, and related services. They act individually as data controllers and process your personal data based on consent you provide to them.
  2. Third-Party Service you share or interact with. Certain features and functionalities of our Services may link to or allow you to interface, interact, or share information with, access and/or use third-party websites, services, products, and technology (collectively, “Third-Party Services”). Any information shared with or otherwise collected by a Third-Party Service may be subject to the Third-Party Service’s privacy policy. We are not responsible for the processing of personal information by Third-Party Services.
  3. Business Partners. We may share your personal information with business partners to provide you with a product or our Services. We may also share your personal information with business partners with whom we jointly offer products or Services.
  4. Affiliates. We may share your personal information with our company affiliates, if any.
  5. Legal authorities: We may be required by law or by judicial authorities to disclose certain information about you or any engagement we may have with you to relevant regulatory, law enforcement and/or other competent authorities. We will disclose information about you to legal authorities to the extent we are obliged to do so according to the law. We may also need to share your information to comply with Anti-Money Laundering, Terrorist Financing and Transfer of Funds laws, prevent fraud, enforce an agreement we have with you, or to protect our rights, property or safety, or the rights, property or safety of our employees or others.

 

6. International Transfer

 

As we are operating our business globally, your personal data may be stored and processed in any country where we have operations or where we engage our service providers. We may disclose or transfer information to our service providers that can be located outside your country of residence or the country in which your personal data was originally collected.
 

Those other countries may have data protection or privacy rules that are different from those of your country. However, we will take measures to ensure that any such transfers comply with applicable data protection laws and that your personal data remains protected to the standards described in this Privacy Policy.
 

Notice for the residents of the European Economic Area (“EEA”) and Switzerland. Transfers outside of the EEA are sometimes referred to as “third country transfers”. We may transfer your personal information to our Affiliates, third-party partners, and service providers based throughout the world. In cases where we intend to transfer personal information to third countries or international organisations outside of the EEA, we rely on decisions from the European Commission where they recognise that certain countries and territories outside of the European Economic Area ensure an adequate level of protection for personal information. We ensure our partners established in the countries with an inadequate level of protection of personal data have adopted SCC and suitable technical, organizational and contractual safeguards , as appropriate, to ensure confidentiality, security, and legality of the processing of your personal data.

 

7. Data Retention

 

We store your personal data as necessary for providing you the Services, compliance with our legal obligations, fulfillment of our legitimate interests, or during the validity of your consent as stated in this Privacy Policy.  We store your personal Data as long as it may be required by law such as for tax and accounting purposes, compliance with Anti-Money Laundering laws, or to resolve disputes and/or legal claims or as otherwise communicated to you.
 

As soon as information stops serving these purposes, we delete it.
 

While retention requirements vary by jurisdiction, we will keep some personal data that we are allowed or required to maintain, in such cases as:

  • Personal information: in case of records relating to Customer Due Diligence measures and financial transaction records required by Anti Money Laundering and Counter Terrorism Financing regulations, we keep such information for a minimum of five years from the date of the termination of your relationship with us (which would typically arise from the closure/de-registration of your account on the Platform).
  • Identification Information such as your name, email address is retained on an ongoing basis and until you delete your account. Thereafter we will add your details to an unsubscribed list to ensure we do not inadvertently market to you.
     

After you close your account and/or upon your request we will delete and/or anonymize your personal data without undue delay, but no later than in 30 days.

 

8. How We Protect Personal Data

 

We have implemented appropriate technical, physical and administrative security safeguards designed to protect the security of any personal data we process and to protect your personal data from unauthorized access, use, disclosure, alteration or destruction. We provide updates and test the security technology we are using on an ongoing basis.
 

For instance, we follow industry leading practices for securing data using secure socket encryption (HTTPS) on transmission and utilizing encryption services provided by Google Cloud.
 

However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal data, transfer of personal data to and from our Website is at your own risk. You should only access the Services within a secure environment.
 

We also restrict access to your personal data to those employees who need to know that information to provide Services to you. Moreover, on a regular basis, we provide training to our employees about the importance of confidentiality and maintaining the privacy and security of your personal data. We commit to taking appropriate measures to enforce our employees’ privacy responsibilities.

 

9.  Communications

 

We may provide you with company news, promotions, and information relating to our products and services provided by SimplePro. We may share personal Data with third parties to help us with our marketing and promotional projects or sending marketing communications.
 

We may only use your personal data for direct marketing if you have consented to it via our opt-in mechanism. Besides, if you consented, we  will provide a simple means by which you can easily request not to receive direct marketing communications from us. We will draw your attention to the fact you may make such a request in our direct marketing communications. You can opt out from these marketing communications at any time by following the unsubscribe link within any marketing communications sent to you or by contacting our.
 

For our Service communication such as security updates or transaction-related information, through email or in-product/push notifications, you may not opt-out of receiving critical service communications, such as emails or mobile notifications sent for legal or security purposes. We aim to provide integrity of our Services and the best experience to our users, and we hope for your understanding.

 

10. Your Rights

 

Subject to applicable law, as outlined below, you have a number of rights in relation to your privacy and the protection of your personal data. You have the right to request access to, correct, and delete your personal data, and to ask for data portability.
 

Notice for the residents of the European Economic Area (“EEA”) and Switzerland. The GDPR provides following  rights for data subjects:

  1. Right to access. You may request a copy of your personal data and/or the way we store your personal data.
    You may  also request information about:
    • the purpose of the processing;
    • the categories of personal data concerned;
    • who we share your personal data with;
    • what the source of the data was (if you didn’t provide it directly to us);
    • how long it will be stored.
  2. Right to rectify. You may request to change some of your personal data and/or correct your personal data if this is inaccurate.
  3. Right to erasure. You may request to delete all or some of your personal data, for example, if:
    • they are no longer needed for any processing purposes
    • consent has been used as a legal basis for their processing
    • there is no legitimate interest in the further processing of personal data
  4. Right to object. You may object to the processing of your personal data on grounds relating to your particular situation and/or to object processing your personal data for direct marketing purposes.
  5. Right to object to automated processing. You may object to a decision based on automated processing. This means that you may request to review your personal data manually if you believe that automated processing of your personal data may not consider your unique situation.
  6. Right to withdraw your consent - to the extent the processing of your personal information is based on your consent, you may withdraw your consent at any time. The lawfulness of processing before you withdraw your consent will not be affected by such withdrawal.
  7. Right to data portability . You may request to provide you a copy of your personal data in a structured, commonly used, and machine-readable format (e.g. xml, csv). Furthermore, you have the right to request to transmit the said personal data directly to another controller.
  8. Right to complain. You have the right to lodge a complaint with a supervisory authority, in particular to the member state of the European Union of your habitual residence, place of work, or place of the alleged infringement.
     

If you believe we are unlawfully processing your personal data, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm   
 

To protect your privacy and security, we may take steps to verify your identity before complying with your request and we may decline your request if we are unable to verify your identity.
 

Please contact us by email at privacy@simplepro.io to exercise your rights.
 

Notice for the residents of the State of California
 

California Consumer Privacy Act (CCPA) provides our users who are California residents, with the following rights listed below in relation to personal information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.
 

  1. Right to know. You have a right to request the following information about our collection, use and disclosure of your personal information over the prior 12 months, and ask that we provide you with a copy of the following:
    • categories of and specific pieces of personal information we have collected, sold, or shared about you;
    • categories of sources from which we collect personal information;
    • the business of commercial purposes for collecting personal information;
    • categories of third parties to whom the personal information was disclosed for a business purpose; and
    • categories of personal information disclosed about you for a business purpose.
  2. Right to correct. You have a right to request that we correct inaccurate personal information maintained about you.
  3. Right to delete. You have a right to request that we delete personal information, subject to certain exceptions.
  4. Right to opt out of Selling or Sharing. You have the right to direct a business that sells or shares personal information about you to third parties to stop doing so.
  5. Right to non-discrimination. We will not discriminate against you for exercising any of these rights.
     

We do not sell the data of users under 16 years of age, unless affirmatively authorized, as specified, to be referred to as the right to opt in. The act will prescribe requirements for receiving, processing, and satisfying these requests from consumers. The act will prescribe various definitions for its purposes and would define “personal information” with reference to a broad list of characteristics and behaviors, personal and commercial, as well as inferences drawn from this.
 

Please contact us by email at privacy@simplepro.io to exercise your rights.

 

11. Personal Data Breach
 

A personal data breach may, if not addressed in an appropriate and timely manner, result in a physical, material, or non-material risk to your rights and freedoms. Therefore, as soon as we become aware that a personal data breach has occurred,
 

 Notice for the residents of the European Economic Area (“EEA”) and Switzerland. If any personal data breach occurs, we will notify the personal data Breach to the supervisory authority without undue delay and, where feasible, not later than 72 hours after having become aware of it, unless we are able to demonstrate, following the accountability principle, that the personal data breach is unlikely to result in a risk to your rights and freedoms. Where such notification cannot be achieved within 72 hours, the reasons for the delay should accompany the notification without undue further delay.

 

12. Minors

 

We do not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with your personal data, please contact us. If we become aware that we have collected personal data from anyone under the age of 18 without verification of parental consent, we take steps to remove that information from our servers.
 

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.
 

Please contact us at privacy@simplepro.io if you become aware of any data we have collected from minors.

 

13. Updates

 

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated ‘LAST UPDATED’ date and the updated version will be effective as soon as it is accessible for our users. If we make any updates that affect our user’s privacy significantly, we may notify you directly by sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your data.

 

14. Contact Us
 

SimplePro LLC, a company incorporated in Saint Vincent and the Grenadines under the registered number 3462 LLC 2024.

Our Data protection officer can be contacted via email privacy@simplepro.io and will work to address any questions or issues that you have with respect to the collection and processing of your personal data.